The Story of Dave's Guitar

39: Dave Rogers owns one of the largest independent guitar stores in the country, showcasing thousands of guitars at any given time. 
Located in La Crosse, WI, the shop just celebrated its 35th Anniversary, dating back to 1982 when Dave rented 400 square feet in a vacant dental office.
Without formal business education, armed only with a passion for all things guitar, Dave has grown his dream into a place that people now travel miles to experience.
Dave's Guitar has done business with ZZ Top, REO Speedwagon, The Eagles, Eddie Vedder, Pink Floyd, The Rolling Stones, Eric Clapton and more.

Chance Gilliam